USEFUL RESOURCES FOR SOME, USELESS RANTS FOR OTHERS

An Unfortunate Acronym

While watching Stargate SG-1 episodes on Hulu, we’ve been seeing the ad for Students Over Banks, a “campaign aimed at supporting President Obama’s plan to make college more affordable for Americans.” For me, however, the message of the ads always gets overshadowed by the unfortunate acronym of the campaign’s name, and the way they use the acronym in the logo:

sob

Umm …  C’mon. Somebody, somewhere along the way in the development of the campaign, must have stood up and said, “Hey, wait a second. Look what our acronym spells.” One look at that logo, and how can anyone NOT realize the potential for snickers? Maybe I’m wrong here and they’re trying to deliver a thinly veiled shot at the banks, but as far as I can tell from the content on the site, they are not using the acronym in any kind of ironic way that would indicate that was the intent.

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